ACTIVATION IS NONE OF OUR BUSINESS.
Discovering consumers for your brand is.The old ways of brand activation are like dinosaurs. They’re heavy, lumbered with old-fashioned parts and just waiting to be knocked out of the evolutionary matrix.
Candid Marketing has been rewiring the DNA of activation for some time now.
With its knack of unearthing consumers and penetrating their minds, Candid uses technology, data and digital media to delight consumers, amplify their engagement and of course, to drive sales. We’ve discovered consumers for great brands, Cadbury, Godrej, Bacardi, Pogo, Nissan, Maruti, Hyundai, Oakley, Levi's, Colgate, Disney, Muthoot, Danone, Dunkin Donuts, Google, ITC, Unilever, Star TV, Nokia, Microsoft.
And we design cutting-edge experiences, tools and processes to deliver relevant, quantifiable results that matter to you, the exacting marketer. The only business we’re in is helping you create value for your customers. Connect with us. Now.
I've worked with Candid now for the last 15 years in different situations and varying industries. My experience with them has spanned across the home appliance category, FMCG as well as more recently in the food service category. Along with them I’ve launched Air Conditioners, Chocolates, and more recently brand city entry. Across these various contexts I have found the same passion, zeal and planning to deliver a great result. Over the years I’ve seen the organization mature from a small entrepreneurial unit to well-oiled machinery that takes over, takes control and delivers. Atul is a great leader and I can see many in his team displaying the values and behavior that he used to wear on his sleeve 15 years ago.
We were looking at a BTL partner who could help us execute one critical phase of the Wrangler True Wanderers campaign effectively on-ground and that is when I approached the Candid team. My experience with Candid has been very good – the team is extremely dedicated, and has demonstrated a strong passion and high degree of ownership for Wrangler True Wanderer events.
"My team & I have been working with Candid for the last 4 years. We were looking for an activation partner who not only had a pan India presence but was also able to seamlessly integrate various aspects of our campaigns & execute them across a diverse set of markets keeping the quality of execution consistent all across. Candid fit the bill perfectly. Candid has been able to consistently deliver on creativity & quality of execution. They take total ownership of the projects & ensure that they deliver what is committed."
"We have been working with Candid for more than a decade. They have had a strong track record with us across many types of activities & that is what is key to us when we decide on partners. I have really enjoyed working them. Their enthusiasm & resourcefulness is something I have always admired. Professional, resourceful & eager to help. Great people, great work"
Congrats to the entire Candid team on this recognition. It’s a fantastic achievement indeed. Having seen you and your team function up close for the last 9 years (never realized that it was so long ago until now!) or so, I am not surprised at this achievement. Most of all, congrats to you personally, because this has happened due to your fine leadership & dedication – great job indeed! I wish you all the best for the future & hope that Candid will keep raising the bar and maintain its No.1 position.
I saw the Brand Equity late last night. Congratulations…couldn’t agree with them more on Candid’s ranking. I really think you & the team at Candid have done an outstanding job over the past decade. I have personally experienced & benefitted for it. (Still remember – Hai Dum?, I get the goose flesh). I think it’s a tribute to your leadership
I was indeed extremely happy for the whole Candid team. Its big recognition and many congratulations to all of you
Many Congratulations. My inputs and support did not differentiate between our partners. Some, like Candid, responded & provoked us to give even more. Wish you and the team even greater heights of success and glory. Cheers!