To create awareness about the product which is very different than the normal beverages in the market and induce trials in an innovative way and staying true to the uniqueness.
More About the Project
For the execution of the concept top corporate parks & colleges were selected for the activity. A week prior the activity, merchandizing was placed in the nearby stores. Strategic locations with maximum footfalls such as outside canteen, lobby and entrance was selected for placing the Smash Hit- Drop Box with chilled bottles of B’lue. During the college & office breaks, planted audience started taking the drink from the cavity of the drop box which generated curiosity & excitement leading to trails of B’lue.