Oakley- See The truth

Brief

To educate, excite & engage TG for a sports & lifestyle brand-Oakley

More About the Project

Oakleybeing a sports & lifestyle brand used IPL as a platform to educate TG about the brand’s superiority and create awareness about the brand.A massive 30' canter wasdesigned and fabricated for Oakley with engagement tools both inside and outside it. Inside the canter, a demonstration zone was created to conduct the Scope Machine Test - a test developed by Oakley's to showcase to the audience how their glasses are superior compared to other brands. Outside the canter BMX stunt riders invited TG to participate in “Balance the BMX” & “Hurdle Trouble”. To highlight its association with Yuvraj Singh, a Facebook competition was conceptualized, winners of which got a chance to meet him in person. Participants who were able to complete the activities were gratified with Oakley merchandizes. The activity was held outside malls across 8 cities- Mumbai, Pune, Hyderabad, Bangalore, Chennai, Delhi, Kolkata and Jaipur.

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