Vodafone- Made For You Offers

Brief

Vodafone India wanted to connect with its consumers by offering them plans customized to their usage and choice. To this effect, Vodafone launched a Made For You campaign and rendered it using different TVCs. Objective was to experientially bring the campaign alive on-ground via sustained engagements.

More About the Project

The activity was executed in 3 phases:

a. Diwali Made For You/Tailor Made For You- A goodwill activation in tie-up with an NGO to make Diwali prosperous for the less privileged by offering them custom-made, new clothes.

b. Hairstyles Made For You: Tie-up with Javed Habib & Team to put up live barber stations in leading malls and to give hairdos to the boys as per their needs. The activation also tagged patrons to surprise them with their names and new look<span > being flashed across mall media spaces.

c. Full Talk Tanks In Colleges: As a part of 121 Made For You Offer campaign, a Full Talk Time plan was also launched for consumers. Colleges were activated by installing Talk Tanks in colleges, where a mock of a mobile phone was created with LED light meters depicting call minutes.

 

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