To engage school children to highlight Horlicks Kids Biscuits’ key proposition
More About the Project
A quiz master (mascot) Horlicks QuestionAnna was brought to life. To excite the kids and create hype for the quiz, a comic book – The Adventures Of QuestionAnna’ was created. QuestionAnna was portrayed as the hero & the villains were Riddle Masters, Calcium Deficiency Diseases and Low IQ characters. Each of the short stories subtly put across the brand proposition: QuestionAnna fighting Calcium deficiency diseases like Rickets, Osteoporosis and Arthritis. The culmination was an inter-school quiz competition thattook place in Tamil Nadu.