To launch ‘Krrish 3: The Game’ and encourage maximum downloads across Windows OS devices.
More About the Project
The concept was to encourage students to team up with Krrish through their Windows Phones and Krrish 3 – The Game to rise against the evil ‘Kaal’. The launch was planned and designed in advance with the college where a safety fire drill was performed by disrupting a regular college day. Drill was interrupted by a transmission from ‘Kaal’ who threatened to destroy the college. The day was saved by our hero Hrithik Roshan who encouraged student to rise with him and defeat the evil. Hrithik Roshan played the game live at the launch and winners won Windows Phones.