Kwality Walls Joy Van

Brief

Kwality Walls was celebrating The Week of Joy, to bring smile on the faces and create a joy moment as they devour the ice-creams to beat the heat this summer. The main objective of the activity was to increase the brand recall this summer by spreading smiles
The key aspect to ensure Joy Van reached the right audience through the right locations.”

More About the Project

The Joy Van visited pre- decided hotspots across Mumbai & Delhi which included corporate parks, Housing societies, Malls, Market. The joy van enabled the week of joy celebration through a simple press button which on pressing, a light flickered & a JOY GIFT was presented.  The Joy gifts includes various ice creams, flower bouquets, soft toys, button buddies etc.
The joy van had a camera mechanism at the exterior back of the van to capture the people’s expressions & also helped determine the age of the consumer basis which the joy gifts were availed.  
 Kwality Walls managed to make 25,000 happy consumers in just 5 days

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