Too Yumm! #NoSharam Activation
The RP-SanjivGoenkaGroup,announced its entry into the FMCG space with the “Too Yumm” brand of guilt-free snacks.
The Too Yumm brand focuses on tapping into the guilt free snacking market, with its proposition of #NoSharam Snacks is a very cluttered market/category in India.
The whole idea behind activating TOO YUMM! was to launch the brand by creating brand buzz.
More About the Project
Candid Marketing was chosen as the Brand Activation partner for the brand to launch the brand in 3 key markets – Pune, Gurgaon & Kolkata.
We worked with various stakeholders to create brand buzz and help consumers get a taste of the products(sampling) while maintaining the #NoSharam imagery. The brand was activated across touch points - Malls, Corporate Parks, Modern Trade Outlets, Residential Complexes, Cinemas, Bars& Pubs.
A load of fun, guerilla-marketing stunts were also lined up for the brand and were on show! IPL match stunts, anti-gravity booth, 360-degree camera captures to name a few