Bacardi’s finest scotch William Lawson defines itself as a ‘no rules’ Scotch with little regard for tradition, and whose adverts feature swarthy, bare chested Highlanders. The recently launched brand in India wanted to create brand buzz & awareness amongst the TG.
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The campaign kick-started across Delhi & Goa. Swanky Pubs & Bars were chosen as the strategic touch points. Highlanders along with the international models unveiled the brand to the TG. Guerilla Marketing at its best, Highlanders brigade entered the pubs on the horses, which grabbed a lot of attention. Brand centric plus traditional Highlander engagements were carried out at the pubs to attract the potential consumers.