UNILEVER PURE IT ACTIVATION
Hindustan Unilever launched Pure IT Air Purifiers this year. They are one of the later entrants in this niche category. Pure IT wanted to spread awareness on the hazards of air pollution & its consequences.
The brand thus wanted to create brand awareness, generate trials & demos leading to sales.
More About the Project
We procured lung test machine, Spirometer & got the TG’s lung test done. Lung test enabled determining lung age of the person vis-à-vis a person’s age & how air purifier can help.
Digital/Online Campaign – KOL (#PureitPurelung)
Corporate Park Activation
School Contact Program
Retail Outlets (Croma, Reliance Digital)