TATA wanted to educate the consumers about TATA NX’s new product and its benefits via an activity, that encourages people to have more healthy life by reducing the ill effects of sugar by not consuming regular sugar and preferring their product which is specifically designed to understand the needs of different type of customer
More About the Project
We decided to ditch the predictable and do something experiential.
Our team rigged a bunch of cycles in such a way that every time people pedaled, it triggered a Tea vending machine that dispensed tea made with TATA NX sugar.
The activity became a hit when large number of people pedaled with all their competitive spirits to claim their cup of Tea. LED screens displayed their speed and also showed different messages to motivate them. On completion, the promoters served them Tea made with TATA NX Sugar.