Here’s Why Ola and Uber are Riding High on Experiential Marketing

So, when only a few people could experience the concept, is experiential marketing the right road for the brands to connect with people?
Nath is not sure about it. "It is difficult to calculate ROI here because if one considers experience, then the number of people is really less. But, if the brand calculates it on the buzz created, then the question arises that does that buzz really matter as the number of people sampling it were less," shares Nath.