06.01.15

Candid Marketing adds six new brands to its portfolio

Candid Marketing has bagged activation campaigns for six new brands in the recent past - Diageo, Nivea, Reckitt Benckiser’s Scholl, Hindustan Unilever’s Kwality Walls, Whirlpool & KPMG.

For all of these clients, Candid has strategized experiential and digital activation campaigns focusing on the specific target groups and marketing objectives. The activations include multiple formats such as conferences, roadshows, modern trade activities and large format events.

For Kwality Walls, Candid designed a Joy Van, a branded van with the thought of celebrating the week of joy by directly connecting to the consumers and an objective to promote the ice-creams in two targeted cities, Mumbai and Delhi.

For Reckitt Benckiser’s Scholl, an in-store activation was executed across modern trade outlets to generate awareness and product trials.

Candid executed a multi-city activation for Whirlpool’s Microwave-Oven Jet C World Series and Minerala 90 Water purifier at the retail stores.

Candid also organized an internal event for KPMG employees at Karnataka Trade Promotions Organization in Bangalore with a performance by Raghu Dixit.

Similarly for Nivea India and Diageo, activities will kick start this month.

Commenting on the campaigns, Atul S Nath, Managing Director, Candid Marketing said: “Working with new brands and marketing teams is great fun. We enjoy the ‘courting’ process and the relationship building that follows. Building brands is what we have always strived for and we will certainly do the same for these brands!”

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