12.12.16

Candid Marketing Manages 2-City Twitter-Integrated Mall Activation for Koffee With Karan Season 5

Candid Marketing conceptualized & executed #UnlockMyKoffeeMug, a 2-city mall activity at High Street Phoenix Market City, Mumbai & DLF Cyber Hub Gurgaon on November 4.

The activation was done to promote the latest show of Star World India's Koffee with Karan which is hosted by noted film producer and director Karan Johar. The fifth season of the show began on Sunday, November 6.

Owing to the first four seasons being huge successes, the show became the first English entertainment show to ever get a huge rating in India. The iconic Koffee Mug & Couch have been an integral pat of the show since its inception. Through the activation, Star World India gave fans of the show a captivating 3D couch setting studio look and feel. The innovatively designed set-up captured a lot of attention from fans who were reminded of its comeback on national television.

Star World India enabled Koffee With Karan fans to win the mug with a twitter-integrated on-ground campaign at Mumbai & Delhi.  Fans tweeted the code with #UnlockMyKoffeeMug to win coffee mugs.

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