Candid Marketing Celebrates Diwali Festivities with ‘Light Up a Smile’ & Other Green Initiatives

Ever since its inception, Candid Marketing, a premier event agency headquartered in New Delhi has always celebrated Diwali with great excitement and involvement of the team. As a part of its ethos, the agency has always believed in going that extra mile to spread happiness for the less fortunate sections of society.

The agency strongly believes that the greatest gift we can offer anyone is the ‘gift of a smile.’ As a part of its new Diwali initiative, ‘Light up a Smile’, the team has launched an internal donation drive where the team can either opt for a Diwali gift given to them by the company or choose to share the same value of money as a contribution to 3 organisations – Akshaya Patra, Helpage India & Paraplegic Rehabilitation Centre.

'Light up a Smile' also includes a similar campaign for the clients of the agency. Instead of sending them traditional gifts, the agency has asked them to recommend 1 of 3 organisations where Candid could contribute on their behalf.

Team Candid embraced ‘Green Diwali’ to highlight the multiple hazards of environmental degradation. As a part of this initiative; Candid and its employees  have completely eschewed firecrackers celebrations and are using only newspapers, flowers, handmade lanterns, paint colors & organic colors for rangoli for celebrations and decorations for the festival.

Central to the celebrations, is a desk plant for every team member for embracing the initiative and participating in the celebrations wholeheartedly.