RP - Sanjiv Goenka Group Partners with Candid Marketing for the Launch of Too Yumm
According to Candid, it bagged the business on its sound strategic thinking in line with the brand's vision and excellent track record in designing technology led brand experiences.
The brand, Too Yumm focuses on tapping into the guilt free snacking market, with its proposition of #NoSharam. Candid will be working closely with various stakeholders to create brand buzz and help consumers get a taste of the products while maintaining the #NoSharam imagery.
The brand will be activated across touch points - Malls, Corporate Parks, Modern Trade Outlets, Residential Complexes, Cinemas, Bars & Pubs.
Puneet Malhotra, Managing Partner, Candid Marketing said, "Working on the brand pitch was very exciting! Our ability to marry insightful ideas with sound strategy, backed by our focus on tech enabled brand experiences, got us through. What adds to the excitement is the collaboration with various agencies to deliver an integrated campaign!"