I've worked with Candid now for the last 15 years in different situations and varying industries. My experience with them has spanned across the home appliance category, FMCG as well as more recently in the food service category. Along with them I’ve launched Air Conditioners, Chocolates, and more recently brand city entry. Across these various contexts I have found the same passion, zeal and planning to deliver a great result. Over the years I’ve seen the organization mature from a small entrepreneurial unit to well-oiled machinery that takes over, takes control and delivers. Atul is a great leader and I can see many in his team displaying the values and behavior that he used to wear on his sleeve 15 years ago.