William Lawson
India is a media dark country when it comes to advertising liquor and for any brand that decides to launch, it leaves limited channels to discover and Activate consumers. In 2016 we partnered with William Lawson to map their consumers and the channels through which we can discover and activate them. An entire Omnichannel activation manual was created that would help a consumer live the brand ethos and experience the product the right way.
As part of the Omnichannel activation we have stormed night clubs, pubs & lounges across the country in true Highlander style to takeover and give the perfect William Lawson experience, Rallied across the streets to give a glimpse of what the brand persona of No Rulez means, invaded and activating corporates across India, collaborated with social media influencers to break rules in a No Rules Rage Room to opening a No Rule Gift Store on Christmas in the middle of nowhere, to hosting No Rules FIFA nights to owning No Rules IPL match screenings, we have done it all.
William Lawson
India is a media dark country when it comes to advertising liquor and for any brand that decides to launch, it leaves limited channels to discover and Activate consumers. In 2016 we partnered with William Lawson to map their consumers and the channels through which we can discover and activate them. An entire Omnichannel activation manual was created that would help a consumer live the brand ethos and experience the product the right way.
As part of the Omnichannel activation we have stormed night clubs, pubs & lounges across the country in true Highlander style to takeover and give the perfect William Lawson experience, Rallied across the streets to give a glimpse of what the brand persona of No Rulez means, invaded and activating corporates across India, collaborated with social media influencers to break rules in a No Rules Rage Room to opening a No Rule Gift Store on Christmas in the middle of nowhere, to hosting No Rules FIFA nights to owning No Rules IPL match screenings, we have done it all.
